Toyota Aygo: Where's The X? Advertising Campaign Illustration by Rod Hunt by Rod Hunt Illustration

Rod Hunt was commissoned by Saatchi & Saatchi in London to create a huge city illustration as part of the Toyota Aygo 'Go Fun Yourself' campaign. See the full project in detail here http://ift.tt/1DELPlV... The new AYGO 'Go Fun Yourself' campaign launched in July, promoting a new car model aiming to appeal to 25-35 year olds. As a brand, Toyota want to appeal to a younger target audience. The aim was to create a bright, buzzy, colourful & provocative image with a sense of the Japanese culture from where the car came. Rod created a series of busy and fun images showcasing a number of scenarios and situations where the personality of the Aygo comes to life - pranks, things for our consumer to find, funnies and secret combinations. The illustration was split as a series of detailed ‘Where’s the X?’ images bringing the ‘Go Fun Yourself’ campaign to life across a variety of social platforms over the course of a month. © Rod Hunt 2015 View Rod's full portfolio here www.rodhunt.com (via Flickr http://flic.kr/p/q7QTom) http://ift.tt/1zV7BVf